MC 4005 Capstone Class
I am currently involved in a public relation’s campaign for the Foundation for Historical Louisiana (FHL) for my MC 4005 Capstone Class. My team, Inspired Public Relations, had the opportunity to integrate skills in specific areas including research, writing, creative design, media promotions and event execution in developing and implementing a comprehensive public relation’s campaign for FHL. I had the unique opportunity to serve as the Account Executive.
Goals include:
• Increase funds and involvement by current members of FHL
• Generate awareness of FHL to gain support and obtain new members, helping to bring in more funding for FHL
• Organize and implement annual spring fundraising event
A press release created for the Foundation for Historical Louisiana by Inspired Public Relations to announce their partnership in hosting the Ghosts of Governor’s Past event in an effort to spread awareness of the importance of preserving Louisiana’s distinct history and culture. I assisted in writing and distributing this press release through FHL’s media contact list in order to meet our informational objective of creating awareness within our local target public about the Ghosts of Governor’s Past event by 30 percent by April 17, 2015.
I composed the Event Sponsorship Letter to encourage potential sponsors to partner with Inspired Public Relations in hosting the “Ghosts of Governor’s Past” event at Old Governor’s Mansion. By gaining popular, local sponsorships, Inspired Public Relations used these sponsorships to create and disseminate key messages that appealed to our target audience in making preservation and Louisiana history entertaining and exciting. The Service Provider Donation Form was specifically designed to accompany the Event Sponsorship Letter in ensuring all sponsorships were organized in a professional manner.
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Old Governor's Mansion
As the Communication Coordinator for the Old Governor's Mansion, I have personally contributed to the organization's highest annual event revenue, which involved increasing event bookings by 15% through the development of a strategic public relation's campaign. In order to target potential clients, the campaign involved updating the Old Governor’s Mansion’s traditional forms of media such as advertisements, brochures and other promotional materials. Daily, I manage communication efforts while coordinating our annual fundraising gala, wedding receptions, corporate events, bridal portraits and bridesmaid luncheons.
A feature story written to promote the Old Governor’s Mansion as the premier venue for weddings in the Baton Rouge community.
An advertisement piece I co-designed with InRegister Magazine for their spring publication 2014.
A brochure created for the Old Governor’s Mansion as a promotional piece to distribute to potential clients as they tour the grounds of the Old Governor’s Mansion. I created a promotional magazine graphically designed in Indesign and Photoshop.
The Old Governor’s Mansion Preferred Vendor List was created to highlight the vendors that have a familiar relationship with the management of the event venue.
This is the drink menu I designed in InDesign and Photoshop for our "Ghosts of Governors Past" event to use in promoting the event by posting the flier on all social media platforms.
I also promoted our biannual bridal show, Something Old, Something New with the design of our save the date, which was promoted on all social media platforms. This planning and execution of this bridal show proved to be successful with the increase of $10,000 in revenue.
Popeyes Louisiana Kitchen
Working as a Communications Intern for Popeyes Louisiana Kitchen, I was given various projects that allowed me to utilize my skills in research and project development. My daily activities included managing and monitoring the Popeyes personal brand across all social media platforms.
With my team of communication interns, I led the planning of a new campaign for Popeyes Louisiana Kitchen to target the millennial demographic by improving their current digital, mobile and social efforts. Our presentation was presented to the entire departments of communications and marketing.
After conducting informal secondary research across the food service industry to identify mobile application best practices, I developed a campaign that recommended the development of a mobile application based on relationship building through a loyalty program.
Mass Communications CourseworkThis Visual Communication piece was executed for Healthy BR, which is Mayor Kip Holden's initiative to promote a healthier Baton Rouge. It aimed to showcase the negative impact of obesity in the community.
This is a speech written for Mayor Kip Holden targeted at parents of the Baton Rouge Community to seek support for Healthy BR. It highlights three main actions parents can take to ensure their child is living a healthy lifestyle.
This is an Opinion Editorial piece written for Healthy BR to be featured in The Advocate. It is geared toward parents with young children who suffer from obesity or weight issues.
My Event Planning Diary outlines the development and execution of "Pledge A Pack," which was an event held before Kick Butts Day to get students involved in making LSU a smoke-free campus.
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This is the presentation created to go alongside the speech for Mayor Kip Holden. It emphasis the basis for creating a healthy family lifestyle by using the opportunities Healthy BR has to offer.
An interview with Joy Gomez, a student at LSU, to monitor her awareness and viewpoint on Act 211, which is an initiative to make LSU a smoke-free campus.
This is a Press Release to highlight Fresh Campus/ Smoking Words Student Organization being awarded $250 to support a smoke-free tailgate.
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Fact sheet for Fresh Campus.